Our Work

Just as our firm’s roots in Polk and nearby communities in Central Florida go back many years, so does our work there. Because of the sensitive nature of our work, we do not list our clients by name. However, below you will find a high-level overview of some of our Polk County successes.

Strategy

A national publicly traded corporation…

that was headquartered in Polk County tasked Tucker/Hall to help it refresh its brand and marketing program in order to meet rising challenges from other national brands. Tucker/Hall conducted focus groups and gathered extensive market research and consumer perceptions to provide the leadership team with informed options and recommendations.

When a local non-profit merged…

with another organization, Tucker/Hall developed a communications plan to reassure donors and staff and to generate positive attention on improvements the new organization made.

Tucker/Hall has provided ongoing strategic council…

for a large religious organization based in Polk County, advising the organization on fast-moving crisis matters, as well as developing strategies to grow the organization’s mission.

When the state’s newest university opened its doors in Polk County…

Tucker/Hall helped it introduce itself to key stakeholders, develop a long-term strategic communications program, and prepare for potential crises.

As a privately held company acquired a publicly traded retail chain…

Tucker/Hall handled highly sensitive, material information and provided strategic communications to investors, employees and other stakeholders throughout the acquisition process. The transaction was completed smoothly.

A private educational institution needed to improve its presence…

in various online ranking platforms. Tucker/Hall developed a digital communications program to ensure the school began receiving the recognition it was due. Within two months, the client saw significant results.

Crisis

When employee misbehavior at a public agency resulted in a loss of trust…

in the leadership team, Tucker/Hall helped to develop a community dialogue to develop a series of specific actions needed to regain stakeholder confidence.

A large consumer-branded agricultural business was alerted to the possibility of false allegations…

concerning the treatment of temporary workers. Tucker/Hall developed a crisis communications program for the business to be able to engage its stakeholders and refute the allegations. Tucker/Hall also developed a reputation resiliency program for the agribusiness to protect its brand and to mitigate digital/social media risks.

Tucker/Hall was for many years the crisis management firm for a large company…

engaged in the mining and processing of phosphate in Polk and nearby counties. We developed the company’s comprehensive crisis communications plan and supported its ongoing risk mitigation efforts by conducting quarterly crisis simulations at Port Tampa Bay and the company’s various locations throughout Central Florida.

Issues

Tucker/Hall helped a business that was considering whether to involve itself in a proposed municipal charter change…

that could affect the business’s bottom line. The leadership team depended on Tucker/Hall to provide an analysis of the political dynamics and public sentiment. Our insights and recommendations helped the company avoid costly reputational damage when public sentiment turned against the initiative.

After a toll-road authority announced plans…

that could negatively impact a new residential community, Tucker/Hall helped the residents become successful advocates in defense of their community, getting the plans changed.

When an upscale residential development faced a reputational risk…

related to litigation that threatened to destroy home values, Tucker/Hall helped residents defend their property values by helping to organize a grassroots campaign and to develop unified factual messaging.